Fontainebleau Las Vegas

Fontainebleau debuted its iconic Las Vegas location in December 2023, bringing a new era of luxury to the heart of the Strip. With a massive collection of 36 bars and restaurants, world-class dining, and high-end nightlife, the grand opening required a high-capacity design effort to ensure every touchpoint met the brand’s premium standards.

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I was brought on as a strategic design partner to support the agency's workload during this critical launch phase. My role focused on translating the resort’s sophisticated identity into a wide range of physical and digital assets, ensuring brand consistency across the hospitality and marketing portfolio for the grand debut.

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In Partnership with agency, Hart House Creative